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Voice AI for Promotional Campaigns | Automated Outreach at Scale
Voice AI for Promotional Campaigns

Voice AI for Promotional Campaigns. Personal at Scale


Reach lakhs of customers with personalised AI voice calls in 48 hours, in their language, at the exact moment they're most likely to act. Festive offers, product launches, re-engagement, and more.

  • 2,00,000 Calls Delivered in 48 Hours
  • Hyper-Personalised — Name, Context, Language
  • WhatsApp Follow-Up Triggered During Live Call
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67%Call Completion Rate
Response vs. SMS/Email
Voice AI for Appointment Scheduling
Trusted by brands across India Kalki Fashion Tata Motors Wipro Lenskart Amazon India Flipkart Adani Group Airtel Concentrix GMR Group Trusted by brands across India Kalki Fashion Tata Motors Wipro Lenskart Amazon India Flipkart Adani Group Airtel Concentrix GMR Group

Why Your Promotional Campaigns Aren't Cutting Through

SMS open rates are falling. Email inboxes are saturated. Social ads are expensive and generic. Most promotional campaigns reach customers but very few actually move them to act.

01

Mass Messages Feel Exactly Like That

Bulk SMS and email blasts are immediately identifiable as promotions. Customers tune them out before reading the first line — and your offer never gets a fair chance.

02

The Intent Window Closes Fast

For launches, festive offers, and flash sales, the 48–72 hour pre-event window is when customer intent peaks. Most brands miss it because they can't mobilise at speed.

03

Language Mismatch Kills Engagement

A promotion delivered in the wrong language or formal Hindi when the customer speaks Tamil creates distance. The message lands, but the connection doesn't.

04

No Way to Scale Personal Outreach

Calling customers individually is the most effective outreach. However, human calling teams can't reach thousands of people in 48 hours without sacrificing quality or consistency.

05

No Measurable Response or Intent Signal

SMS and email campaigns tell you who opened not who is genuinely interested. Without intent signals, marketing teams can't prioritise follow-up or optimise spend.

06

Dormant Customers Stay Dormant

Win-back and re-engagement campaigns sent via text rarely cut through. Customers who haven't transacted in months need a moment - a real voice to reconnect with your brand.

Campaign goes live. Voice AI does the rest.

From audience upload to measurable response. Rootle's Voice AI for Promotional Campaigns delivers personalised conversations at scale, automatically.

1

Upload Your Audience & Campaign Brief

Share your customer list, the campaign message, and key personalisation fields like name, offer, product, location. Rootle configures the AI in hours, not weeks.

2

AI Calls Every Contact - Personally

Each customer receives a call that uses their name, relevant context, and a conversational tone in their preferred language. It sounds like a thoughtful message, not a broadcast.

3

WhatsApp Triggered During the Live Call

While the customer is engaged, a WhatsApp message - with offer details, store location, product link, or event invite is sent instantly to reinforce the message.

4

Response Data Synced in Real Time

Completion rates, intent signals, opt-outs, and follow-through actions are tracked and synced to your dashboard giving you a clear picture of campaign performance.

Campaign Dashboard · Live
Diwali Collection Launch — 85,000 CallsFashion · Hindi + English · 68% completion
● Live
New Store Opening — 2,00,000 CallsRetail · 12 languages · 67% completion
Completed
Win-Back Campaign — 42,000 CustomersE-commerce · Tamil + Hindi · Starts 6 PM
Scheduled
Product Launch — Early Access InviteSaaS · English · 71% completion
Completed
Calls Delivered Today
3,27,480
Avg. Completion Rate
67%

Built for Voice AI Promotional Campaigns at Scale

Every capability is designed to make mass outreach feel personal in every language, on every campaign type, delivered at the speed your market demands.

Hyper-Personalised Voice at Scale

Every call uses the customer's real name, purchase history, and relevant offer context not a generic script. The result sounds like a personal message, not a broadcast, even at 2 lakh calls.

High-Impact Campaign Outreach

Rootle delivers personalized voice campaigns at scale, engages customers in real time, and drives higher response and conversion rates—without manual effort.

WhatsApp Follow-Up During the Call

While the customer is engaged, a rich WhatsApp message — brochure, offer link, store location, event invite — is sent automatically. Intent is captured while it's highest.

Real-Time Campaign Analytics

Track completion rates, response signals, opt-outs, and WhatsApp follow-through — updated live on your dashboard. Know which segments responded before the campaign even ends.

TRAI-Compliant Outbound Calling

DND scrubbing, calling-hour enforcement, and opt-out handling are built in and automatic. Every campaign runs within regulatory boundaries. Zero manual compliance effort required.

See how Voice AI Promotional Campaigns deliver results your current outreach can't match.

Book a Free Demo

Every Campaign Type. Delivered Personally.

From festive season offers to product launches, our Voice AI for Promotional Campaigns handles every outreach scenario at a scale no human team can match.

01

Festive & Seasonal Offer Announcements

Reach your entire customer base before Diwali, Eid, Christmas, or a sale window opens with personalised AI calls in their language that feel like a thoughtful heads-up, not a broadcast.

02

Product Launch & Store Opening Outreach

Build momentum before a launch or opening by reaching thousands of high-intent customers in the 48–72 hour intent window — with personalised invites and real-time WhatsApp follow-up.

03

Win-Back & Re-Engagement Campaigns

Reconnect with dormant customers through a genuine AI voice call, not another SMS they ignore. Re-engagement campaigns via Voice AI consistently outperform text-based win-back efforts.

04

Event & Webinar Invitation Outreach

Drive registrations and attendance for in-store events, webinars, and brand experiences with personalised AI invitations that prompt a response rather than gathering dust in an inbox.

05

Loyalty & Referral Programme Activation

Notify existing customers about loyalty rewards, referral bonuses, or exclusive member offers through a personal AI call. This increases activation rates significantly over email or app push.

06

Flash Sale & Limited-Time Offer Alerts

Activate urgency with time-sensitive AI calls that reach your audience at exactly the right moment before the sale window closes and while intent is at its highest.

How Voice AI Delivered 2× Footfall for a Premium Fashion Brand Launch

KF
Kalki Fashion
Premium ethnic wear brand · New store launch · Chennai

Kalki Fashion launched a new store expecting ~9,000 visitors over the opening weekend. To maximize footfall, they ran a Voice AI campaign with Rootle—delivering 2,00,000 hyper-personalized calls within 48 hours, timed to peak intent.

Each call felt conversational, used the customer’s name, and sent the store location via WhatsApp in real time. Two-thirds of recipients listened till the end, and 1 in 3 requested the location, driving strong engagement beyond typical outreach benchmarks.

"The store wasn't ready for what happened next. 18,500 visitors walked in — more than double what we had planned for. That kind of problem, we'll take every time."
Marketing Head, Kalki Fashion · Chennai Launch
Retail Store Launch Voice AI Campaign WhatsApp Integration Fashion
Read the full case study →
Kalki Case Study

Common Questions

Everything you need to know before running your first Voice AI promotional campaign with Rootle.

What is a Voice AI Promotional Campaign and how is it different from a robocall?
A Voice AI Promotional Campaign uses a conversational AI voice — not a pre-recorded message — to deliver personalised outreach to thousands of customers simultaneously. Unlike robocalls, which play a static recording regardless of context, our Voice AI platform uses the customer's real name, relevant offer details, and a natural conversational tone. It can respond to basic questions, detect language preference, and trigger a WhatsApp follow-up while the call is live — making it feel like a thoughtful message, not a blast.
How many calls can Rootle deliver — and how quickly?
Rootle can deliver up to 2,00,000 personalised calls within 48 hours — without any reduction in quality or personalisation. Campaigns can be scaled up or down based on your audience size. For time-sensitive launches or festive campaigns where the intent window is narrow, this speed is the single biggest competitive advantage Voice AI has over any other outreach channel.
Which languages can the Voice AI campaign run in?
Campaigns can be run in Hindi, English, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, Malayalam, Punjabi, Odia, and Rajasthani — or any combination. Language is assigned per customer based on your audience data, ensuring every call reaches the recipient in the language they're most comfortable with.
Is Voice AI Promotional outreach TRAI-compliant in India?
Yes, fully. Every campaign is run with automatic DND (Do Not Disturb) registry scrubbing before a single call is placed. Calling hours are enforced in line with TRAI guidelines, and opt-out requests are honoured instantly and permanently. You receive a full compliance report for every campaign — no manual regulatory effort required on your end.
How personalised can each call actually be?
Each call can include the customer's first name, purchase history references, geographic context (e.g. nearest store location), specific offer details relevant to their segment, and language preference. The more personalisation data you provide, the more tailored each call becomes. This level of personalisation is what drives completion rates well above industry benchmarks for mass outreach.
What does the WhatsApp integration during the call actually send?
While the customer is still on the call, a pre-configured WhatsApp message is sent automatically. This can include: a store location link, product brochure, event invite, offer details, discount code, or any other content you configure. Sending this during the live call — rather than afterwards — captures intent at its highest point and drives measurably higher follow-through than post-call messages.
How quickly can a campaign go live after briefing?
Most campaigns are configured and ready to launch within 24–48 hours of receiving your audience list, campaign brief, and personalisation fields. For recurring campaign types — festive outreach, launch campaigns — turnaround is even faster once templates are in place. Same-day launches are possible for urgent campaigns with sufficient notice.