SRMB Steel Scales Multilingual Sales and Customer Support with Rootle Voice AI
SRMB Steel partnered with Rootle to streamline lead qualification, dealer engagement, and inbound customer support across multiple buyer segments. By deploying multilingual Voice AI integrated with Clicky CRM and order management systems, SRMB automated routine conversations, improved CRM accuracy, expanded call capacity, and delivered consistent customer experiences in Hindi, English, and Bengali.

