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How Aptech Connected 84% of Its Leads During Peak Admissions Season with Voice AI

Aptech, one of India’s largest IT education networks, partnered with Rootle to transform how it engages leads during the high-stakes April to July admissions season. With 10 lakh+ leads generated monthly and a 90-day window driving 60% of annual enrolments, Rootle’s Voice AI handled first contact within 90 seconds, qualified every lead, and handed counsellors warm, context-rich conversations. The result: a 91% lead-to-connect rate, 22% enrolment growth year-on-year, and 3.2x more output per counsellor seat.