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✦ Event Recap · January 9–10, 2026 · Gandhinagar

Gujarat's Biggest ICT Gathering.
Rootle at FITAG National Tech Expo 2026

Two days. 10,000+ IT partners. One floor where Gujarat's channel ecosystem met the next wave of enterprise AI.

Helipad Exhibition Centre, Gandhinagar
FITAG's First National Tech Expo
150+ Exhibitor Stalls, 7,080 sq. m.
FITAG National Tech Expo 2026 Gandhinagar
Representing Rootle.ai at FITAG Tech Expo 2026
About the Event

India's ICT Channel,
Under One Roof

FITAG's National Tech Expo 2026 brought together Gujarat's entire IT trade ecosystem across two high-energy days in Gandhinagar.

The Federation of Information Technology Associations of Gujarat has represented the state's IT community for over 15 years, connecting more than 5,000 IT partners and driving annual hardware turnover exceeding USD 1 billion. The 2026 National Tech Expo was a milestone: the first time FITAG hosted the event at a national scale, drawing participation from 45 plus IT associations across Gujarat and delegates from across India.

The expo floor covered 7,080 square metres with 150 plus exhibitor stalls showcasing the full ICT spectrum: hardware, networking, surveillance, cloud, and now AI. Gujarat Cabinet Minister Shri Rushikeshbhai Patel graced the occasion as Chief Guest, with FAIITA President Shri Navin Gupta attending as Guest of Honour, signalling strong government and industry backing for the platform.

For Rootle, the FITAG floor was the right room. These are the system integrators and channel partners who build and manage enterprise technology infrastructure across Gujarat and Western India. Introducing Voice AI as a deployable enterprise solution in this network opens doors that go well beyond a single enterprise sale.

10K+
IT Partners and Decision-Makers
150+
Exhibitor Stalls
250+
National Delegates
45+
IT Associations from Gujarat
USD 1 Bn+
Annual IT Hardware Turnover in FITAG's Network
Our Presence

Voice AI on the Channel Floor,
Where Decisions Get Built

We set up on the expo floor to have the conversations that matter most: with the people who deploy and recommend enterprise technology at scale.

The FITAG floor is a different kind of conversation. This is not a startup pitch event or a policy summit. It is a business floor, and the people walking through it are evaluating what they can sell, integrate, and deploy for their enterprise clients across Gujarat and Western India.

Palak and Vismay spent two days talking through voice AI from exactly that angle: not as a concept, but as a deployable enterprise layer that sits on top of existing telephony, CRM, and helpdesk infrastructure. The questions were pointed and practical.

10K+
IT Partners on the Floor
150+
Exhibitor Stalls
45+
Gujarat IT Associations
48hr
Rootle Go-Live Time
What the Room Was Asking

Can this work alongside what our clients already have deployed?

What does implementation look like for a mid-size enterprise in Gujarat?

Which verticals are seeing the fastest adoption of voice AI right now?

How do we position this to a client who has never bought AI before?

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Key Takeaways

Three Things That
Stayed With Us

01
The Channel Is the Fastest Path to Enterprise Adoption.
FITAG's network reaches thousands of enterprises that Rootle could never reach directly. System integrators and channel partners who understand voice AI can carry it into boardrooms across Western India. That multiplier matters.
02
Gujarat's Enterprises Are Ready. The Vocabulary Is Still Catching Up.
Interest in AI was high across the floor. The gap was framing: most visitors understood automation, but needed a concrete use case to anchor voice AI against. Customer support, lead qualification, and payment reminders landed fast and clearly.
03
Integration Simplicity Is the Real Differentiator.
The question that came up most: how hard is it to deploy? When channel partners heard 48-hour go-live on existing telephony with no hardware changes, the conversation shifted from evaluation to next steps. Speed of deployment is a selling point in this market.